SEO keywords play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are trying to find a unique service, product or information. SEO heavily relies on the use of these keywords for website ranking.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that you’re offering on your website. Effectively using these keywords will help draw the right audience and increase the likelihood of conversions.

Having established what we mean by the term of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords necessitates a balance. You want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the metadata and headers of your website, as these are places where search engines often look.

Additionally, it's important to choose keywords that correlate with your audience. It means understanding the way they talk, their internet search habits and their website requirements.

To conclude, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a essential tool in achieving success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.